Live Coverage

A fully mobile-native solution that kept 1.1M users engaged on election night and set a new standard for live news coverage.

Boosted engagement by 60% and kept 1.1M users in-app with a native-first experience.

Client

Wall Street Journal

Services

UI Design UX Design

Industries

News & Media

Date

2024

🔍 Overview When WSJ’s most important live news event—election night—approached, the iOS app lacked a native live coverage experience. Readers had to jump to a mobile browser, causing friction and drop-off. I led the design of a fully native, real-time coverage experience that increased user engagement by 60%, with 1.1M+ iOS users staying in-app to follow breaking news—WSJ’s highest ever for a live event. 🧩 Key Contributions - Reimagined live coverage UX for mobile-native interaction, not just web parity - Designed for real-time content updates without overwhelming users - Partnered cross-functionally with PMs, engineers, and editors under tight deadlines - Delivered annotated Figma prototypes and streamlined design specs for dev handoff

📈 Impact - 📱 +60% engagement uplift vs previous live coverage implementations - 🧠 1.1M iOS users, 160K Android users on election night - 🔁 177K+ concurrent users at peak moments, staying in-app - 📊 Set a new strategic benchmark for mobile live news across Dow Jones 💡 Reflection This project confirmed the power of native-first thinking, especially during time-sensitive events where every second matters. It also reinforced that tight collaboration across disciplines is what brings high-stakes ideas to life on time, at scale.